The ecomony is crazy right now. People are losing their jobs and their homes. Businesses are going belly up. Consumer spending is down because people are afraid of what the future may bring. The cost of living has skyrocketed and our country seems to be in turmoil.
It makes sense, then, that many people are turning to home-based businesses to either supplement current income or create a new financial path. I have thought about opening a home business myself, but haven't quite figured out what kind of business. I'm not really an expert in anything. If only I could come up with a business that had to do with dirty diapers and runny noses. Guess I'll keep thinking on that one.
For those who have started, or intend to start, a home-based business, How to Promote Your Home Business by John McLain is a great resource to help grow that business.
John has been in the promotion business for the past 12 years. He's run two successful businesses from home: one a national media consulting firm, the other a web-writing and design business. He's published books, including How to Promote Your Home Business, a novel and completed a screenplay. The first 10 years of his career he was a newspaper reporter and editor, then a magazine editor in San Francisco, an ad copywriter, a news director for two universities, and a specialist in national media placements for colleges and universities. Today he continues to write books and do some publicity consulting for companies.
John McLain is an expert on how to promote and he writes an outstanding blog filled with helpful advice. If you've been thinking about opening a home business or have one already, check out his book. It's a great resource.
Here's a review that offers a free copy of his book to a randomly selected blog commenter: Great New Books
You can purchase his book at Amazon.